Saddle UP magazine is Canada’s FREE monthly equine magazine, printed and distributed coast-to-coast — from British Columbia and Alberta, to Saskatchewan, Ontario, and beyond. Also available online and by subscription, our magazine has been a cornerstone of the equestrian world since 2000. With over 65,000 dedicated readers every month, Saddle Up magazine offers unbeatable access to horse owners, riders, breeders, trainers, and enthusiasts across the country. Our wide and targeted distribution network includes:

• Tack and Western Wear Shops
• Feed and Farm Supply Stores
• Mobile Tack Units
• Veterinary Clinics
• Equestrian Centers and Clubs
• Horse Shows, Sales, and Trade Events
• General Stores and Pharmacy’s
• Guest Ranches and Real Estate Offices
• Farrier Supply Stores and many more locations!

Our reader demographic range is all encompassing to anyone who is interested in equines or related topics. We pride ourselves with excellent Canadian equine content, with a wide range of engaging stories to local, provincial, and Canadian equestrian events. We print 11 issues annually, ensuring your business stays visible year-round in one of Canada’s few remaining printed horse publications.

Whether you’re promoting products, services, events, or your brand, advertising in Saddle Up puts you directly in front of the equine community that matters. As a respected platform for horse clubs, associations, and industry leaders, we’re proud to be the go-to source for equestrian news, updates, and community connections.

Let your business ride with the best and advertise with Saddle Up Magazine where Canada’s horse world connects. Contact us today to book your ad or request our media kit. We are happy to answer any questions and help guide you with advertising to suit your needs and help you reach your demographic targets!